New Trends

Color Touch Lip Biggie
A true all-rounder that combines a lipstick, gloss and lip balm in one!
Sunlight Reflections
The perfect holiday look!

Long-Lasting Nail Lacquer
The new generation of nail vernishes!
Color Passion
New design and improved texture!
Trend Colors Spring/Summer
Bring freshness to the face!

Highlight Product

This is how spring should arrive! With its new Spring/Summer 2012 Trend Colors, BeYu is presenting the right colors for the perfect spring look. Fresh, cool shades of blue and golden, shimmering pinks set the tone.

Highlight Product

The intelligent brush shape provides just the right amount of the new mascara: The flat sides of the brush act as stores which give off intense color during application. The long bristles are ideal for taking the mascara right to the tips of the lashes.