BeYu is passion. Passion for high-quality cosmetics, passion for an extraordinary diversity of colors, passion for trends and innovations. BeYu stands for premium quality, first-class ingredients that are well tolerated by the skin and superb textures. Our fashion and trend scouts are active throughout the world, constantly bringing us new inspirations that BeYu translates into innovative cosmetic products and the latest fashion colors. BeYu. Passion for make-up.