The perfect products for a magical glance!
The Paris City look!
Limited Design Collection
IRMAs city tips for St. Moritz
The autumnal trend collection
IRMAs city tips for London
The colorful trend collection!
Picks up the latest sheer trend!
IRMAs city tips for Cannes
Spotted around the world
BeYu travels around the world and picks up special moods, impulses and trends from popular cities and their scene quarters. Inspired by this, BeYu develops new cosmetic products.
Trends, Colors & Lifestyles spotted around the world!