BeYu
  • IRMAS London

    IRMAs city tips for London

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  • LONDON LOOKBOOK

    The colorful trend collection!

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  • Sheer & Scandalous

    Picks up the latest sheer trend!

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  • La Côte d’Azur by IRMA

    Limited Design Collection

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  • IRMAs Cannes

    IRMAs city tips for Cannes

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  • Bazaar of Colors

    18 new eyeshadow colors!

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  • IRMAs Delhi

    IRMAs city tips for Delhi

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  • BeYu provides you with the trends & colors of the world!

    Spotted around the world

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  • Show Your Brows

    For perfect eyebrows!

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  • Magic Affairs

    Inspired by Ibiza’s nightlife!

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BeYu provides you with the trends & colors of the world!

BeYu travels around the world and picks up special moods, impulses and trends from popular cities and their scene quarters. Inspired by this, BeYu develops new cosmetic products.

Trends, Colors & Lifestyles spotted around the world!

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