Summer, sun, sunshine and lots and lots of color.
Flawless & glowing beauty with BeYu
The hero of all top coats
The Nude Look by IRMA!
The NYC Trend Collection!
BeYu travels around the world and picks up special moods, impulses and trends from popular cities and their scene quarters. Inspired by this, BeYu develops new cosmetic products.
Trends, Colors & Lifestyles spotted around the world!